What’s Really Going On? Let’s Find Out.
Research, brand strategy, and digital marketing combined with thorough market research lead to real results.
What We Do
Custom Work for Brands That Don’t Do Average
Spoiler: One-size doesn't fit all when it comes to brand strategy. Kristy Grayson doesn’t do cookie-cutter approaches in her digital marketing efforts. She doesn’t have a plug-and-play process, nor does she believe in some magical 'secret sauce.' What she does have is 30 years of experience, a deep love for market research, and an annoying habit of asking really good questions. Every brand is different — so the work is too.
You’ve got ideas, instinct, and ambition. What you need is a clear path—and a partner who helps you get there.
Relentless About Results. Obsessed with the Finish Line
We don’t dabble in marketing strategy. We don’t disappear from your side. And we definitely don’t just hand over a slide deck and wish you luck. We're in it with you — thinking, building, testing, and adjusting — until the job is not just done, but done right, especially when it comes to digital marketing.
Dr. Grayson has helped launch startups from scratch, scaled complex strategies inside Fortune 50s, and guided students and CEOs alike through the messy middle of growth using thorough market research. Strategy is important, but action is everything. She's wired to see things through and cares about the outcome as much as you do — maybe more.
Credentials Are Cool. But Here’s the Proof.
Led hundreds of consumer and market research studies to drive data-driven strategy that informs effective brand strategy.
Built Honeywell’s first direct-to-consumer eCommerce strategy, platform, and infrastructure to enhance digital marketing efforts.
Led strategic markets including B2B, B2C, and B2B2C, ensuring comprehensive market research informs all decisions.
Created digital marketing strategies that convert—covering paid, organic, and everything in between.
Developed and positioned brands that stick across startups, nonprofits, and Fortune 100 companies by leveraging insights from market research.
Built and scaled her own lifestyle brand as a working entrepreneur, exemplifying effective brand strategy.
Designed economic impact models that influence funding, tourism, and public policy, showcasing the importance of research in strategy development.
Gives back to the next generation of marketers as a university professor, sharing knowledge on brand strategy and digital marketing.
The Work Behind Your Wins
Market Research & Analysis
Let’s get one thing straight—this isn’t research for research’s sake. we've led thousands of studies across industries, and every single one is designed to do one thing: help you make better decisions. Whether it’s understanding what your customers actually care about or quantifying the impact of a major event or initiative, we dig into the data to uncover what matters—and what moves the needle.
Go-to-Market Strategy
Great ideas are exciting—but getting them out into the world? That’s where the real work (and the real fun) begins. We help you turn that spark of an idea into a smart, strategic launch—backed by research, built on real audience insight, and real substance.
Brand & Storytelling
Have you ever noticed how many brands look, feel, and sound exactly the same? Same stock photos. Same clever-but-empty headlines. Same voice saying absolutely nothing. That’s not a story—it’s a copy.
We help you build a brand that actually feels like you—and more importantly, one your audience feels something about. A good brand doesn’t just explain. It connects. It triggers recognition, trust, and that weirdly powerful “this is for me” moment. Whether you’re launching from scratch or reworking what’s already out there, we help you find your voice, shape your story, and make sure every piece of it feels intentional, distinct, and alive.
No brand templates. No identity crisis. Just clear, consistent storytelling with a pulse.
Digital Marketing
There’s no secret plug and play gimmicks here—and that’s kind of the point. We don’t do cookie-cutter campaigns or copy-paste strategies disguised as innovation. We start with your brand, your audience, your goals—and we build from there.
Whether it’s paid media, SEO, email, content, or social, everything is customized based on how your people behave, what they care about, and how they choose to engage. It’s not always flashy. But it works. And it’s built to flex with you, not box you in. Digital done right doesn’t follow a formula. It follows the data—and a little intuition.
Proven Partnerships. Recognizable Results.
